The AdWords interface has gone through a makeover which has accelerated the process of making campaigns , adgroups & ads , the former long procedure with multiple steps has been replaced by streamlined one and you can build a robust campaign within the same workflow. Create additional ad groups as you move through campaign creation then create as many ads as you wish simultaneously

Overview page
When you first sign in to your AdWords account you will see the Overview page which will give you fresh insights to improve your performance

Navigation panel
In the new AdWords experience , the navigation panel will be used in order to see your campaigns , by default you will see only your enabled campaigns . Click on the three dots near all campaigns to view your paused and removed campaigns.

The page menu is near the navigation bar , here you can find several important features to tweak your campaign and narrow it down further – like keywords, demographics , audiences , placements . Page menu are context sensitive,  change depending on where you are in the navigation panel

Blue plus icon
In order to create something new example like a campaign or ad extension look for the blue plus icon

Copy ad features
Enables you to create variations of your ad by copying the main ad and making simple edits

Reporting & Metrics

The dimension tabs reports are now integrated into Pre defined reports.


The Main Three Dots menu on the top has the features for the billing , audiences as well as keyword planner.
If you are still not comfortable with this new AdWords experience at any given time you can shift to the previous version of AdWords.

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New AdWords Interface May 2017

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