Diploma in Digital Marketing Courses

What is On-Page Optimization?
Keyword Research with Google Keyword Planner.
Keywords Research and Analysis
Types of Keywords
Keyword Research Methodology
Keywords Analysis Tools
Competition Analysis
Preparing a Keyword List for Project
How to Select a Domain Name?
Page Naming {URL Structuring} and Folder
Naming
Image Naming, Image Title and ALT Tags
Creation
What are Meta Tags
Description
Country Robots
Keywords Author
Redirection Tags
Headings Tags {H1 to H6}
What is Content Writing?

Introduction to Offsite Optimization
Submission to search engines
Linking Building Methodology
Types of Linking Methods
Free Links / Paid Links
Directory Submissions for SEO
Social Bookmarking
Local Business Listing (Local SEO)
Classifieds Posting
Forum Signatures and Commenting
Using Blogs for SEO
Blog Commenting
Press Release Submission
Article Submissions
Video Submissions
RSS Feeds Submissions
Tracking the Links and Page Rank
Reports and Management
Website Position Analysis
Google WebMasters Tools

Google Adwords

1. Getting to Know AdWords

Dissecting online advertising
Understanding pay-per-click advertising
Valuing the benefits of AdWords
Understanding AdWords ad types
Understanding where ads show up

2. Getting Started
Creating your account
Exploring the AdWords account structure
Organizing campaigns and ad groups
Learning the interface

3. Researching Keywords
Valuing keyword research
Understanding keyword match types
Using negative keywords
Evaluating a keyword
Using the Keyword Planner tool

4. Creating Your First Search Campaign

Creating a new campaign
Targeting locations and languages
Setting your bidding strategy and budget
Setting your delivery and advanced settings
Using ad extensions
Using callout extensions NEW

5. Creating Your First Ad Group
Writing effective text ads
Creating a new ad group
Working with additional ad groups
Using bid adjustments

6. Understanding Quality Score
Understanding the AdWords auction
Understanding Quality Score
Identifying Quality Score issues

7. Tracking Ad Performance
Defining conversions
Using AdWords Conversion Tracking
Installing Conversion Tracking code
Using website call conversions NEW
Linking Google Analytics to AdWords

8. Optimizing for Performance
Measuring return on investment (ROI)
Enabling and finding conversion metrics
Using the Conversion Optimizer
Testing your ads with split tests
Understanding the balance between performance and volume

9. Using Display Ads in Remarketing Campaigns
Understanding remarketing in AdWords
Creating a remarketing list
Using display formats
Creating a remarketing campaign

10. Leveraging Video Advertising
Understanding video ads
Using YouTube TrueView formats
Creating a video campaign
Reading video campaign reports

Introduction to Google Web Analytics

What is Web Analytics
Purpose of analytics in Internet Marketing / Admin Interface
Setting up an accounts and Web properties. Managing account / users
Google Analytics Interface
Home Tab / Realtime Data
Dashboard / Widgets
Customize dashboard
Intelligent Events / Shortcuts
Interface Feature
Date selection and comparision
Exporting reports
Auto email setup
Customizing dashboards
Emailing reports
STANDARD REPORTING
Audience / Overview
Demographics / Behavior
Technology / Custom Visitors Flow
Advertising
Adwords data analysis
Keywords/Keyword Positions
Traffic Sources
Overview of Traffic sources
Sources / Direct Search
Organic / Keywords Analysis
Paid / Referral
SEO (Webmaster Tools)
Social
Content Analysis
Overview
Site content /Speed/Search
Events
Adsense
Experiments
Inpage Analytics
Conversion Tracking
Goals
Calculating the ROI
Custom reporting

Definition of Social media optimization
Types of social media /
Key terms to understand
How Social Media influences audience & Google. Developing unique content.
Integrating social media into your website and blogs
How to choose right social media for your business/brand.
Behavioral & cultural standard
for Social Media Interaction
Linking all Social Media

Video Optimization
Using YouTube






Social Bookmarking / Using Slideshare
Using Flickr Yahoo Pinterest
Content sharing /
Using business review sites.
Blog Commenting Optimizing Social Media Content
Marketing on Twitter
Using twitter for business /brands
Facebook Marketing
Creating facebook pages
How to promote facebook pages
How to advertise on facebook(ppc)
Creating FAN-Page for Business
Imp. of Social Media.
Introduction to Linkedin

Marketing on Linkedin
Advertise on LinkedIn
Using LinkedIn for business
Google Plus
Introduction to Google Plus
Using Google Plus for
Businesses