Social media marketing is the process of promoting your brand or products on the different social media platforms, inorder to get more engagement and interactions from your audiences. The Social Media Marketing Course incorporates all the elements related to the different social media platforms and the process of establishing a brand/ product or service successfully on social platforms. Creating twitter/ Linkedln/ Facebook ads , remarketing , monetisation of a youtube channel, using Google My business are some of the key topics in the Social Media Training program.
Social Media Marketing Course Content :
Introduction of Facebook
How to create a successful Facebook business page
Increase brand visibility
Facebook Boost post
Facebook Creator Studio
Understanding the Facebook Pixel
How to create different type of custom Audience.
How to promote Facebook pages
How to create Facebook Ad Campaign.
3 Major Components of a Facebook Campaign.
Why Bidding is Important.
Marketing on Google My Business
Getting listed on Google My Business
Verifying your Account
Understanding the Interface of Google My Business
Benefits of Using Google My Business
Creating Post/Offers on Google My Business
Expanding your presence on Google My Business
Managing your Business information for Google users
Interact with customers
Study insights on how customers searched for your business
Read and respond to reviews from your customers
Marketing On Twitter
Introduction to Microblogging & Twitter
Use for ORM, Promotion, Sales, Listening & Research
Whom to follow
Tweeting (Responding to others, RT, Hashtags, Direct Messages)
Twitter Account Promotion
Searching tweets and users
What is Instagram and why to use it?
Making Profile and Understanding Tools for Instagram
Profile Creation with Excellent Bio Ideas
Creating a Business Profile
Understanding Instagram Analytics
Embedding Instagram Profile on your Website
Everything you need to know to market your brand on Instagram
Use of Hashtags
Marketing On Pinterest
Why use Pinterest
Inbound marketing methodology
Pinterest for Business
Set up your business account on Pinterest
Add the Pinterest Follow Button
Create boards that reflect your business
Engage with your audience
Integrate your website with your Pinterest account
Grow your followers and influence on Pinterest
Get more traffic back to your site from Pinterest
Increase your leads and sales using Pinterest
Analyze Your Data
Marketing on LinkedIn
Create an impactful profile on LinkedIn
Learn how to use LinkedIn effectively
Basic tools of Linkedin
Enhanced your Career opportunity via LinkedIn
Creation of a Company Page for your Business
Getting Recommendations / Endorsemnet on your skillset
Setting up your Work Profile
Creating Linkedin Ads
Adding Audience, Budgets and Bids
Slideshare: Discover, Share, and Present presentations and infographics with the world's largest professional content sharing community.
Marketing on YouTube
Online video - content is king
Creating and managing an account
YouTube Creator Studio
Video Editing settings
Defining your goals, metrics and budgets
Getting an audience
Using Ads inside Videos
Promoting YouTube Videos
Why should i Promote my product or Brand on Social Media ?
Today everyone is really active on social media platforms ie. your audience is present on social media hence it is imperative for brands to engage with their customers on these platforms. Research says that on an average, humans spend 142 mins per day on Social media platforms.
What is the duration of the Social Media Course ?
The duration of the Social Media marketing course is approx. 2 weeks on an average ( ie. 20 sessions = 20 hours ) FastTrack as well as Weekend sessions are available.
Who should enroll for this program ?
This program is ideal for entrepreneurs who want to promote their business on social media platforms. Bloggers / Youtubers could also enroll for this program to enable their blogs/ channel to have a fruitful digital presence and drive more traffic and engagement from their audience. Students who would like to work as Freelancers and wish to explore the business aspects of the different social media platforms.
Is there any pre-requisite to learn this course ?
There is no pre-requisite to learn this course. We begin right from the basics and also teach the students basics of HTML which will enble them to understand the structure of web pages while copy pasting codes for Twitter , Pinterest as well as Facebook. Designing of creatives/ Infographics is also included as a module.
Is it a Certified Course ?
Yes this is a Certified Course, we also give adequate training so that students can successfully complete their Youtube certification as well. So the students are certified by Compufield as well as Youtube.
Which other course could I invest in to make my learning more fruitful ?
The Social media marketing Course is just one of the aspects of the Digital Marketing program , as you may also refer to it as the tip of the iceberg. Enrolling for the entire Advanced Diploma in Digital Marketing will enable students / professionals to promote their products and services on social media platforms , create newsletters , analyse insights , carefully study website traffic , run campaigns for Google Adwords as well as leverage the multiple facets of internet marketing and promotion.
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