Web analytics is one of the key aspects of digital marketing. It helps you to understand where visitors are coming from to your website (traffic source), their behavior, and webpages performance but, it also helps to track and measure return on investment of marketing campaigns resulting in more leads, high sales conversion and increased brand awareness.
Introduction to Google Web Analytics
What is Web Analytics
Purpose of analytics in Internet Marketing / Admin Interface
Setting up an accounts and Web properties. Managing account / users
Google Analytics Interface
Home Tab / Realtime Data
Dashboard / Widgets
Customize dashboard
Intelligent Events / Shortcuts
Interface Feature
Date selection and comparision
Exporting reports
Auto email setup
Customizing dashboards
Emailing reports
STANDARD REPORTING
Audience / Overview
Demographics / Behavior
Technology / Custom Visitors Flow
Advertising
Adwords data analysis
Keywords/Keyword Positions
Traffic Sources
Overview of Traffic sources
Sources / Direct Search
Organic / Keywords Analysis
Paid / Referral
SEO (Webmaster Tools)
Social
Content Analysis
Overview
Site content /Speed/Search
Events
Adsense
Experiments
Inpage Analytics
Conversion Tracking
Goals
Calculating the ROI
Custom reporting
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