SMO : Social Media Optimization
Introduction to Social Media
Advantages Over Online Marketing Social Media
SMO & SMM Courses: Facebook
Latest trends
Difference between Profiles, Places, Groups and Pages
Social media and communications strategy
Facebook Connect (Like, Share, Comment)
Facebook Pages (Creating, Managing, Retention)
Facebook Apps
Measuring and Monitoring
Sponsored Stories
Facebook Places and check-ins
Facebook credits
Remarketing Using Facebook
SMO & SMM Courses: Twitter
Introduction to Microblogging & Twitter
Twitter Demographics
Use for reputation, promotion, sales, conversing, listening, research
Who to follow
Tweeting (Responding to others, RT, HashTags, Direct Messages)
Tracking Code
Twitter Account Promotion
Searching tweets and users
SMO & SMM Courses: LinkedIn
Introduction to LinkedIn
Creating the right profile & settings
Increasing reach and visibility
LinkedIn Groups
Answers, events, messaging & testimonials
Creating Company Pages
SMO & SMM Courses: YouTube
Online video - content is king
Virals films and brand
Defining your goals, metrics and budgets
Social sharing, comments and reviews
Getting an audience
Creating and managing an account
Using Ads inside Videos
Promoting Youtube Videos
SMO & SMM Courses: Google+
Setting Social Objectives
Social Strategies & Tactics for Google+
Integration with your site
Promoting a Brand on Google+
Tools
URL Shortening Tools
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SEO (On Page Optimisation)
What is On-Page Optimization?
Keyword Research with Google Keyword Planner.
Keywords Research and Analysis
Types of Keywords
Keyword Research Methodology
Keywords Analysis Tools
Competition Analysis
Preparing a Keyword List for Project
How to Select a Domain Name?
Page Naming {URL Structuring} and Folder
Naming
Image Naming, Image Title and ALT Tags
Creation
What are Meta Tags
Description
Country Robots
Keywords Author
Redirection Tags
Headings Tags {H1 to H6}
What is Content Writing?
SEO (OFF Page Optimisation)
Introduction to Offsite Optimization
Submission to search engines
Linking Building Methodology
Types of Linking Methods
Free Links / Paid Links
Directory Submissions for SEO
Social Bookmarking
Local Business Listing (Local SEO)
Classifieds Posting
Forum Signatures and Commenting
Using Blogs for SEO
Blog Commenting
Press Release Submission
Article Submissions
Video Submissions
RSS Feeds Submissions
Tracking the Links and Page Rank
Reports and Management
Website Position Analysis
Google WebMasters Tools
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